PowerPoint presentations have become a common and crucial element of the contemporary business landscape. They in fact have a key role to play in influencing several important business decisions. According to Joe Cianciotto due to their high importance, all companies should try their best to create powerful presentations that leave a lasting impact on the minds of the audience. They should not simply look good, but also tell a compelling story that manages to engage the audience. To create the perfect presentation, companies shall need the professional assistance of presentation designers.
Copying and pasting random content or simply adding any visuals is not enough to create a good presentation. In fact, creating such a sub-par presentation can hamper the image of the brand in the minds of the audience. This can be especially problematic for a company if the audience is someone extremely important, like an investor or a new client. Joe Cianciotto mentions that no company presentation should be half-hearted. It must be informative, visually appealing, and most importantly engaging. For this purpose, the specialized assistance of a presentation designer would be required. Joe himself has worked in this position. Based on his work experience, Joe mentions that professionally made presentations are especially important for instance like pitching a startup idea or when presenting at a big conference. Presenting at a conference can lead directly to increased sales, new partnership invitations, and PR opportunities.
Here are some of the major reasons to hire a professional presentation designer, as underlined by Joe Cianciotto:
- Save time: Professional designers can competently design and prepare a presentation way faster than any layman. They can create high-quality presentation deck pretty quickly, without missing out on any important element.
- Have confidence in the final product: A lot of managers tend to spend hours worrying about how their audience will feel about their presentation. However, when the presentation is designed by experienced designers, one can be absolutely stress free, and have the assurance that it shall look impeccable and perfectly resonate with the audience.
- Make a great first impression: In many ways, a presentation acts as an advertisement for a brand. This is especially true for the presentations delivered at large conferences and events. No company would try to film a commercial without some outside help to avoid sloppy and unprofessional outcomes. Hence, they must treat presentations in a similar manner, and always get them made by a professional for the best results.
- Gain a storytelling advantage: During long conferences and meetings, watching several bland bullet-pointed presentations may become monotonous for the audience. A professionally designed slide deck can help a company to tell its story in a way that keeps the audience engaged and interested. Such presentations are more likely to create a lasting impression in the mind of the target audience than any random one.
Companies should try their best to include a qualified presentation designer in their team.